Social Media Optimization

Social media optimization (SMO)

is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites.

The 16 rules of SMO, according to one source, are as follows:

Increase your linkability

Make tagging and bookmarking easy

Reward inbound links

Help your content to "travel" via sharing

Encourage the mashup, where users are allowed to remix content

Be a user resource, even if it doesn’t help you

Reward helpful and valuable users

Participate (join the online conversation)

Know how to target your audience

Create new, quality content

Be "real" in the tone and style of the posts

Don't forget your roots; be humble

Don't be afraid to experiment, innovate, try new things and "stay fresh"

Develop an SMO strategy

Choose your SMO tactics wisely

Make SMO a key part of your marketing process and develop company best practices